My wife pointed out that I focus too much on money. Things like how much I would make, how much to charge for each customer, how much is the customers life time value and others.
I forget that the main reason I came up with any business ventures (the latest is superpetrophysics.com) is to help people.
Whenever I put money above anything else, then everything falls apart.
Instead, I should go back to basic – genuinely help people, instead of trying to market all the time.
Here are seven things to think about when ..:
- Online audiences want relevant, valuable knowledge.
- Create something that can genuinely benefit the community, not only for marketing yourself.
- Share your expert, unique, specialty knowledge to genuinely help others.
- The key to being a valuable participant is knowing what you have to offer, why it sets you apart, and how to get it out properly.
- Know how the element of surprise can attract attention like a moving graphic, interesting color scheme, or dash of humor in a forum post.
- Identify why each method would benefit you, and ask yourself if it’s relevant to your niche. Know what you are good at.
- Start a real conversation. Before any post or comment, ask yourself if you are just adding your two-cents or actually participating and driving a conversation.
Lesson: The bottom line is stop being selfish. Deliver genuine content to contribute, not to benefit. Then only they’ll see you as an authority.